Installs Generation
Work stages
Collect data about the product
- We study the subject of the app, its page in Apple Store/Google Play, assess reviews and functionality.
- After that, we analyze the audience: Geo, gender, language, interests and age targeting.
- Furthermore, we define the key goals of the app development and traffic payout criteria.
Integrate advertising platforms
- We give the client access to platforms Adjust/Appsflyer/Appmetrica with simple guidelines with online support of our accounts.
- We prepare advertising platforms and access to Facebook/InApp/Adwords.
Design creative materials
- We design creative conceptual foundation and notifications for diverse audience.
- Afterwards, we create video or GIF-files, textual introduction and ideas.
- All content is unique and designed based on the analysis of audience and competitors as well as product positioning.
Launch advertisingcampaigns
- Our specialists use the following platforms:
- Facebook (Instagram, Instagram Stories, Facebook, Facebook Messenger)
- In-App (DSP, RTB, Self-Managed Networks)
- Google Adwords
- TikTok and others
Accounting
- We make up regular reports on the advertising campaigns.
- We bring together ideas and adjust agenda for action real-time.
- We hold consultations on analytics and product development.
- We draw up accompanying documentation.
Design creative materials
- We assess quantity and quality of the leads coming from the campaigns.
- We make a report on the KPI delivery.
- Apart from the standard analytics, the report includes conclusions and suggestions on the further advertising campaign maintenance.